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Cross-selling is the strategy of selling other products to a customer who has already purchased (or signaled their intention to purchase) a product from the vendor. Cross-selling is designed to increase the customer’s reliance on the company and decrease the likelihood of the customer switching to a competitor.

Up-selling is a sales technique, where a salesman attempts to have the consumer purchase more expensive items, upgrades, or other add-ons in an attempt to make a better sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously.

Examples of up-sales are adding side dishes to a food order, selling an extended service contract for an appliance, or selling luxury finishing on a vehicle. A common technique for successful up-sellers is becoming aware of a customer’s background and budget, allowing them to better understand what the particular person might need. Many companies teach their employees to up-sell products and services.

English is a major language of international business, diplomacy, and science and the professions. It is the language that businessmen from different countries all over the world are likely to use to communicate. English is an official language, or the official language, of many international organizations, including the United Nations and many professional organizations and companies. It is frequently the language of international conferences, and it is the language of international athletics. Throughout the world, many professional papers are published in English. Even papers that are published in other languages often have abstracts in English.